Daniel Brown
Product designer, London
I design enterprise software that transforms complex operational systems and workflows into products people can understand, adopt and rely on. I built my design practice at IBM, then led complex product and design-system work at Amplience, where I also explored how AI could be usefully applied to real customer workflows.
Learn how I work or get to know me a bit better. Want to work together? Get in touch.
Design: Daniel Brown.Implementation: React/Next.js with Codex.Deployment: Vercel.
Content Management Systems
Next Gen Authoring
A ground-up redesign of a schema-driven CMS editor, turning complex customer schemas into a usable authoring experience.
- Comparative System Usability Score
- 49 → 86
- Comparative preference
- 100%
- Voluntary adoption by customers
- 100%
AI-native workflows
- AI-native workflows
Accessibility at scale
Reframing AI alt-text generation around the point in the workflow where it could remove repeated work while keeping contextual judgement with authors.Explore the project - AI-native workflows
Automating campaign production
Exploring how AI could cut the time and cost of retail campaign production by automating repetitive assembly work across briefs, Figma and the CMS.Explore the project
Design system
Design System
A shared product design system that reduced repeated work, improved consistency and freed squads to focus on higher-value work.
- Platform design system
- 1st
- Reusable components
- 80+
- Squads contributing
- 4/6
